In this film, we show that running can bring you back to life, even if you’re no longer alive.

A trailer for the film was launched on National Network Television during the Olympic Marathon Trials. The trailer directed directed people to see the entire film at BrooksRunning.com. Following that the film ran in more than 1800 theaters before feature films including "Race" the Jesse Owens story. It was also spread via Brooks social media channels and through OLV.

Reach

11+ million media impressions

65% lift in ad recall for viewers

Engagement

Overwhelming positive response via social

14,000+ Likes on social media

8,000+ Shares on social media

Impact

12% increase in visitors to brooks.com.

5% lift in sales at brooksrunning.com.

9.8% lift in unique visitors to brooksrunning.com