Cannes Lions

The Runner

TBWA\BELGIUM, Brussels / TELENET / 2017

Film
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Overview

Description

Play More is Telenet’s ambitious selection of world class tv entertainment. A place with stories that never let you go. In this 45 second film, a runner’s testimonial proves he is one of the lucky viewers.

The copy for this film was originally created in English:

‘‘Some see a kid in a hoodie. I see capitalism about to be hacked to its knees by the twisted genius of a half-mad fantasist.

Some see a bird. I see a thirty-ton dragon with raging fire for breath.

Some see a stumbling man. I see a putrid zombie, the first in a flesh-hungry tsunami of wandering death.

Some see a fancy couple. I see a secret agent, lured by lust into a tangled web of conspiracy and betrayal.

Some watch TV. I Play More.’’

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