Quintero – Puchuncaví is one of the dozen Sacrifice Zones in Latin America. Big companies had literally sacrificed people’s life due to the pollution. Quintero – Puchucanví was also the cradle of Chilean surfing. In 1970, the first wave was ridden here by Daniel Tello. 50 years later, his son, Daniel Tello, was part of the most dangerous surf tournament.

Our goal was to show how thermal power plants had destroyed the beach of Quintero. Every day coal, arsenic, and hydrogen sulfide are emitted on a scale that pollutes everything in a range of 50 km.

And we did it with a surf tournament in the only way that was safely possible: by wearing gas masks.

The Sacrifice was the most dangerous surfing tournament in the World.

We invited professional surfers to participate in the challenge of riding in Quintero's wave, the most dangerous, not because of its swell or height, but due to the toxic components that it has.

For safety reasons they had to use gas masks and were checked by a medical team after the tournament.

The competition took place right in front of the largest and oldest energy plant and was followed live by thousands around the globe.

The strategy was to use a sports platform as the vehicle to show Quintero's reality. We invited the press, people, and communities to be part of this event by sharing it.

We did everything that a surf tournament does. From the professional surfers to the tents on the beach. All of these put the event in people's mouths, and more importantly, show the sad and dark reality of Quintero.

The use of gas masks triggered reactions around the world, and it works as a symbol of the injustice and the sacrifice of people in Quintero.

The tournament placed in front of the Power plant was another hit of the action, and the press got really excited about the many stories behind that industry.

Everything was calculated to involve the audiences and the press.

We started with an open convocatory to all surfers to participate in the most dangerous surf tournament. Then we showed them the place. They got interested.

We invited the press and local community to attend the Tournament.

On the day of the event, we did everything like an official surf tournament, and it was streamed by the most important surfers in Chile.

The gas mask was used during the competition and it got the attention even of the Ministry General Secretariat of the Presidency of Chile.

10 riders made it to the competition, but the only winner was the people from Quintero.

The Sacrifice instantly created nationwide a conversation about energy production in Chile.

Within a week, 50+ countries shared the tournament and getting an estimated audience of over 500 Million and earning over $500000 in media.

The movement was a trending topic during the last presidential debate and pushed the candidates to make unexpected decisions, for example, the rightest candidate Jose Kast, changed the government energy plan live.