Cannes Lions

THE SAFETY TOUCH

LEO BURNETT COLOMBIA, Bogota / LIGA CONTRA EL CANCER / 2015

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Case Film
Presentation Image

Overview

Entries

Credits

Overview

Execution

We created ‘The Safety Touch App’, a mobile application that forces users to utilize their fingers to trace out a diagnostic pattern, identical to the method of conducting a breast cancer self-exam. The pattern is customized to each user and only runs once a month at an optimal time during a woman’s cycle.

Outcome

We gave women a simple way to make a monthly habit of breast self-exams, by using the one device they always carry with them and look at more than 180 times a day; their phones.

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