Eurobest

The Scania Clock

TBWA\STOCKHOLM, Stockholm / SCANIA / 2017

Presentation Image
Case Film
Presentation Image

Overview

Entries

Credits

Overview

Background

For the first time in 20 years, Scania launched a new generation of trucks and services. We needed to show fleet managers, drivers and fans all over the world the new trucks in all their glory, but also include Scania’s services and support teams.

Apart from the actual launch, we had to communicate the biggest advantage coming from choosing Scania: The benefit of a tailored solution - and the reliability that comes with a premium truck.

Execution

Invitations and teasers were spread online, via e-mail and on Facebook during August and September. The website and clock went live on September 20 and ran for 24 hours.

Similar Campaigns

12 items

SCANIA AVENIR

WITH BARRY, Rennes

SCANIA AVENIR

2022, SCANIA

(opens in a new tab)