The Mission: deliver "yummy" with Late Night original brand spirit.

How can we make “Yummy “become “entertaining” at night?

The Solution:

We think a yummy shout could scare the ghost at night

In this way, we created a web game played by “yummy shout”

We designed a web game which is interactive by cell phone.

Consumers could unexpectedly shout to shock the ghost.

Shout volume on phone,

would control the ghost's scared response.

Varied response attracted consumers to shout again and again.

NON-smart phone can make it as well,

There're 96% Taiwanese young generation own cell phones,

But only 42% of them have “smart phones”.

Thus, we make the game applicable with all types of phones.