Cannes Lions
BASCULE, Tokyo / NHK / 2015
Overview
Entries
Credits
Execution
We visited Seijun's garden farm again and again to get an idea. Our impression was like a theme park, surrounded by mysterious unseen plants and flowers, there is always new discovery every time we walk around. We wanted to share the experience as we feel the fragrance of flowers and even the humid of the garden because we thought the "feeling" is the motive for people are not interested in plants.
Providing the feeling, make people want to know more about it, is the effective interactive structure to close the distance between people and plants, as well as new form of visual dictionary, which is not searching by the word.
Outcome
It's the first Interactive Botanical Visual Dictionary. It's different from ordinary visual dictionary explaining the words with picture in alphabetical list, but it's presented by categories; Farm, Air, and Ground, in 2 parts; Scrolling Movies and 360-degree Details.
Because those precious plants are collecting from all over the world, there is the interactive world map. Pursuing the beauty attraction of those mysterious plants, by beautiful vivid movie presentation, it's to lodge plants and flowers within people's hearts.
People all over the world can meet and feel the mysterious plants, exploring Seijun's secret gardens online.
People had watched the TV show, came to the site and sympathize and understand deeply about the plants. People had came to the site, watched the TV show, being interested more about Seijun's life work.
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