Our intention was to recreate the sensation of the self-examination. We researched a material that would be able to be touched several times without a deformation. And at the same time it had to be able to cover up a hidden lump. So we chose foam and fabric in a totally handmade production.

We glued a little piece of silicone and a layer of foam above it. We printed it in fabric that was put over the foam. This way the little piece of silicone was hidden, giving the exact sensation of finding something strange in a breast.

Actually the posters were put in all the companies that work with Amil all over the country.

The poster was a huge success in all companies that it was fixed in. In several companies they asked for a reprint so that they could send it to other affiliates.

Unfortunately there were cases of women in these companies, where the self-exam had revealed some problems. But Amil doctor´s are at their side doing the exams and giving all the support to help them pass through this delicate moment and be cured.

(More results on presentation board.)