The main objective was to create a sustainability report, which is sustainable by itself. Therefore we not only wanted to create a report that requires as little paper as possible, but especially use the existing channels of distribution for our idea.

Since paper is a valuable resource it is only logical for a sustainability report to require as little paper as possible. By fitting the whole report on a single receipt, we used the integral part of Auchans daily business as the medium to prove their committment to sustainbility.

Per report we saved over 99% paper. And within one week we reached more than 1,5 mio. people additionally compared to last year.

The sustainability report was very well received and the feedback was unanimously positive.