Cannes Lions

THE SEXY CANDLE

HAVAS WORLDWIDE PARIS, Paris / JUVA SANTE / 2016

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Overview

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Description

A man in a dressing gown appears as the seducer awaiting his conquest, surrounded by candles. The image stops and a Mercurochrome product (for example: Dental Floss) appears, revealing the story’s end. The scene starts again and again with other different Mercurochrome products to reflect an evolving storyline.

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