Cannes Lions

THE SHIRT FACTORY VISUAL IDENTITY

BOLD, Stockholm / THE SHIRT FACTORY / 2013

Awards:

1 Shortlisted Cannes Lions
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Overview

Entries

Credits

OVERVIEW

Description

The Shirt Factory was founded in 1988 and had its heyday in the 90's and early 00´s. Our challenge was to re-introduce the brand to the demanding Scandinavian market.

Execution

A detailed crest made up of tailoring equipment paired with a strong yellow color are the main carriers of the new identity. The crest signals quality and attention to detail, and the yellow color and strong typography signals a youthful cockiness making them stand out among the competition.

Outcome

The new and improved Shirt Factory got a great start and has received a lot of attention and praise since its relaunch on the market. The sales and brand awareness has also improved, much due to the new visual identity.