Cannes Lions
CHANNEL 4, London / CHANNEL 4 / 2008
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Channel 4 wanted to extend its range of award-winning idents into the world of Springfield to help remind viewers that The Simpsons is on every night on Channel 4. The solution in this case was to go to the source. By working directly with Gracie Films and the animators of The Simpsons 4creative was able to produce what is in effect a mini-scene from the show itself, both memorable and entertaining.
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