In Latin America, people are crazy about The Simpsons. They use the series as reference for everything. But even though they are that crazy, when you talk about new seasons.. they hate it. They only love the classic episodes. To change that, we decided to explore one of the most common expressions here in Latin America: “The Simpsons already predicted that”. We used one of the biggest memes in Latin American as an insight for our campaign. For decades, The Simpsons has made some bold predictions that ended coming up true. We selected the most iconic and bizarre The Simpsons' predictions that became true and transformed them into our campaign. We caught the attention of our loyal fans and made them watch new episodes, searching for possible new predictions, besides getting new viewers to discover the fortune-telling power of The Simpsons.