This campaign aims to make young men aware of what girls think of young men's sweaty smell by showing how girls actually react to it.

The machine was installed on the campus in the capital areas around Tokyo to directly approach the target consumers. The bizarre visual was designed to go viral

and spread by word of mouth among young people.

Deodorant Body Paper sales were up about 17% over the previous year – a major improvement.

25% of students took pictures of “The Smell Machine.” 21.4% experienced it for real.

On recommendation from “The Smell Machine.” more and more men tried Deodorant Body Paper.

Many people shared their experiences getting “sniffed” on social media, and the promotion was

covered by many media outlets.