Cannes Lions
FRED & FARID PARIS, Paris / SPONTEX / 2017
Awards:
Overview
Entries
Credits
Description
During the famous “La semaine du gout” or French National Taste Week, Spontex committed to wash all the dishes on Facebook. To complete this mission, we hijacked the most followed food media pages and washed hundred of dirty dishes in a matter of few days.
Execution
Each time a page would post the picture of a plate, the team would clean and brand the picture before posting it back as a comment.
Outcome
List of results:
- Spontex became a trending topic on twitter
- 2 million people reached on Twitter
- 3 milion people reached on Facebook
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