Cannes Lions

THE SOPRANOS TV SERIES

DEEP FOCUS, New York / HBO / 2006

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CRIME. ORGANIZED. Reinvigorated audiences about the cultural phenomenon that THE SOPRANOS has become. It was almost two years since the last new episode aired, and when audiences were exposed to the series again, the exposure needed to be not only groundbreaking but also serve the practical purpose of bringing audiences back up to speed with the crime family. APIs, open-source-programming, and an innovative use of video effectively blended the plot, events, characters and locations of "The Sopranos" with the leading providers of practical technology on the internet. HBO's most successful online campaign ever led to a tremendous season premiere.

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