Cannes Lions

The Sound Book App

JUNG von MATT/LIMMAT, Zurich / NORDSUD VERLAG / 2017

Awards:

2 Bronze Cannes Lions
4 Shortlisted Cannes Lions
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Overview

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Credits

Overview

Description

The idea was to enhance the pleasure of reading with the help of technology. The Soundbook app creates an audio atmosphere surrounding the story you read out aloud to your children. Via voice recognition software, appropriate sounds from an audio databank are produced in real time, thus creating a new dimension of reading pleasure.

Execution

The launch of the app was synchronised with the launch of a new children’s book. Via newsletter, in-store ads and social-media ads, the target group was teased with the Soundbook app. The app itself was given away for free in order to guarantee fast distribution.

Outcome

The Soundbook app boosted book sales. The first book applying Soundbook went directly to number 1 and was sold out within six weeks in Switzerland (14.000 copies sold). The second edition also went straight to number 1 within the child and youth book segment (12.000 copies sold). The book reached No. 3 in the overall annual ranking and is the only children book appearing in the annual Top 10. 92% of those who have downloaded the app use it while reading aloud. The Soundbook App itself became No. 1 in the App Stores (child and youth segment). It has reached a 5 star consumer feedback and countless positive reviews. Soundbook itself will now be applied for a vast series of children’s books published by NordSüd Verlag

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