It is critical for the 9 -12 age group to familiarize themselves with the solar protection principles that their parents have instilled in them. What better way of getting them to understand the dangers of solar exposure than for them to share some cool “tattoos” with their friends.We had to focus on places for exposure to the sun: swimming-pools and beaches, and provide the advice as part of a game and in a language they would understand. This is why we handed out bags of tattoos at the zoo, in swimming-pools, on the beach, where there were children involved.

Too early to measure.