On the one hand, the new 718 Spyder RS stands for sports car enthusiasts for GT technology in an unconditionally open 2-seater. Purist, unfiltered, honest. The 718 Spyder RS is a mid-engine roadster that leaves compromises behind in a split second. For powerful-sounding driving pleasure that you can hear and feel immediately. On the other hand, it also stands for a vehicle that is an absolute object of desire in the luxury world.

Here, photography is understood as a symbolic transfer of puristic, powerful driving pleasure into a sensual world of experience. The colour code red/black reflects the design features of the vehicle in the exterior and interior. In addition, it is staged in an unusual standing position, almost dreamlike and not as a classic technical driving shot. A tangible, true object from the sometimes detached luxurious world.