We created a promo packaging, inspired by the effect of the pills it contains: it always stands back up.

Due to the oval form and the round bottom, which is significant heavier than the top, the packaging is capable of always standing back up by itself.

It comes in a range of 9 different colours and can hold up to 6 pills at a time.

In the end, we proofed that “passage du desir – the love store” literally never lets men down. Further, “The Stand Up Packaging” is now in mass production and can be scaled as needed. However, the long-term outcomes and impacts are unfortunately not to be indicated yet, as we publicised first on the 18th of this years April.