We created an unique brand book that could tell the story of the product in a very different way. So we made the first brand book told by each and every one of the people involved in the creation of Trinomia, the first cardiovascular polypill.

A diary were the polypill itself explained its own story by telling the stories of the people involved in its creation.

We created a different and premium brand book, a diary written by all the people involved in the creation of the first cardiovascular polypill.

The book had a link to a website with a video where the polypill itself told his own story, talking about all that people involved.

We packed it in a wooden box and it was sent to all the countries where Trinomia is present, leaving the last pages blank, so that the receptors could continue writing this great story.

Our brand book was presented in three big meetings.

The first in Miami, where they were introduced to Latin American countries.

The second in Berlin, where the European countries are presented.

The third in Barcelona, where it was presented internally at the company level.

But the most important, we get a great welcome by all the receptors (32), getting a 100% positive feedback from all of them and they all get impregnated with the brand's new way of communicating.