The poster were hung on the walls of Copenhagen, Stockholm, Oslo and Helsinki.

To get it spread out on the walls on cyberspace, we send it to a few blogs, which found it interesting enough to post. From that it spread further to websites, Facebook, Twitter and more blogs.

Result:

The poster spread around the world by Facebook, Twitter, blogs and websites.

Vikings delivered 8.3 million total viewers on the premiere night, which made it the #1 new cable series launch of the year amongst viewers Adults 25-54.