Cannes Lions

THE STORY GLASS

JWT SINGAPORE, Singapore / FRISO / 2013

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Overview

Entries

Credits

Overview

Execution

Friso is a leading milk formula brand in Singapore. But even as makers of milk, _we know that it’s not a child’s favourite drink. How could we get kids to drink _up without a fuss?

Outcome

After a great response in Singapore, Friso is keen to roll out the idea to China and other key markets. This world-first is currently under review for a design patent and more stories are planned.

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