Cannes Lions
PUBLICIS CONSEIL, Paris / ICM (INSTITUT DU CERVEAU ET DE LA MOELLE EPINIERE) / 2015
Overview
Entries
Credits
Description
Unlike people’s wallets, diseases do not know the meaning of crisis. 1 out of 8 people will one day be affected by a neurodegenerative disease. It is therefore essential for The Brain and Spinal Cord Institute to produce the funding necessary to continue financing their research.
We have decided to raise awareness of the difficulties of raising funds for research in the current economic situation our researchers face. In order to raise such awareness, we have organized a striptease, without any hesitation, with our researchers from the Brain and Spinal Cord Institute in their own laboratories. The film will end with a catchy claim, “Must we go this far to fund research for the Brain and Spinal Cord Institute?”