One big problem that exists in Saudi Arabia is a lack of entertainment and leisure activities for Saudi youth. There are no cinemas, a paucity of athletic fields and courts, and virtually no student-led campus life with activities such as clubs, sports, or newspapers.

Speed-related stunts are trending among Saudi Arabian youth, inspiring many Saudis to engage in exciting activities.

Young Saudis today speak the language of the Internet and communicate through Facebook and YouTube. Saudi youth have a very visible presence on Twitter, YouTube, and in the blogosphere generally.

We gave STC customers the chance to win the ultimate speed experience – a supersonic flight from a Moscow airbase in a real MiG fighter plane.

The campaign involved the first-ever bungee jumping event in KSA. Participants were asked to share their experience online, and the person with the highest number of views and likes would be the winner of the ultimate MiG-29 speed experience.

The campaign was launched to recruit people who dare taking the bungee and live the real speed experience by redirecting them to a microsite to schedule their jump.

Omar, our winner, undertook a once-in-a-lifetime ultimate speed experience, strapped to the seat of a Russian Air Force MiG-29 that broke the speed of sound. His story was fully documented and made headlines back home.

Over 600 people eventually made a bungee jump, out of the 3200 who were scheduled to participate. Their videos generated 1.4 million views and 46,000 likes on Instagram and YouTube. Subscriptions to STC’s fast internet service package reached more than 130,000, exceeding the target by 63%, and the story made headlines in newspapers, on blogs, and on the region’s leading TV channel MBC – turning the winner and STC into ‘supersonic heroes’.