STINK, London / HEINEKEN / 2013
With its speak-easy vibe and in-camera trickery, Heineken's ‘The Switch’ sees a Legend and his friends end up in what has to be the sleaziest bar in the grim urban outskirts of town in the middle of the night. It's seems to be the wrong place, but it serves the right beer. Adding to the atmosphere is the musical score. The film was shot in Prague, on a set that was specially hand-built to deliver the spectacle in real time.
PUBLICIS ITALY, Milan
CRAIK JONES WATSON MITCHELL VOELKEL, London