Cannes Lions

The Tale of a Note

JOE PUBLIC, Johannesburg / NEDBANK / 2017

Film
1 of 0 items

Overview

Entries

Credits

OVERVIEW

Description

In a country that is one of the worst saving nations in the world, we needed a compelling piece to change people’s financial behaviour.

It’s easy to blame money itself when things aren’t going well financially, however, money is neutral. It all depends on how you treat it. So in our ad, we wanted to demonstrate money’s neutrality. We decided to follow one banknote through a fictitious, nondescript city and see what it can do, both positive and negative.

By exposing people to the different sides of money, we draw the conclusion that it is up to you to decide what becomes of your money.

Similar Campaigns

12 items

Reality Check

JOE PUBLIC, Johannesburg

Reality Check

2024, NEDBANK

(opens in a new tab)