Cannes Lions

THE TAP PROJECT

DROGA5, New York / UNICEF / 2008

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At restaurants across America, ordinary people are turning into heroes just by going out to eat. The TAP Project 2008 TV campaign shows how a loser can really be a hero - or at least less of a loser - while being judged at the dining table. All one needs to do is drink tap water at a restaurant. Participating in the TAP Project saves children all around the world, but it’s also the easiest way to look like a good person – even if you’re not really one.