Eurobest

The Taste Drive

BAUMANN BER RIVNAY SAATCHI & SAATCHI, Ramat Gan / DELEK MOTORS / 2016

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Description

The Ford Kuga is a great car. An incredible crossover. In fact it's probably the best and most premium and quality crossover in its category. The problem however was that consumers were not familiar with it and thus they didn't take it into account when they went car shopping.

We decided to change that perception. Radically. That's why, to effectively convey our message the gloves would have to come off, and we'd need to take things to the extreme.

How extreme? Well how about taking on the services of a mega illusionist and omnivore extraordinaire like Eric Leclerc (Canada's two time magic champion and a figure even better known for his peculiar predilection for eating glass) to feast on our car and tell our audience exactly how well made (and how absolutely sublime) he thinks our car is.

Ford Kuga: Made only from the finest material

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