We created The Teabag Collection – the first tea bags that look and feel like the world’s most iconic handbags. An innovative idea designed to demonstrate how the oldest drink in the world is anything but out of fashion.

Hälssen & Lyon worked together with renowned handbag designer Ayzit Bostan to create five, limited-edition tea bags in the style of the iconic handbags. The selection was handcrafted with cordless silk and permeable cotton and designed to fit perfectly with the personality of each brew.

Thanks to the buzz generated at Berlin Fashion Week and the positive response from clients, The Teabag Collection led directly to a significant uptick in sales within a month of its release. Interest from longstanding clients grew exponentially, with 35% of them placing new orders within two weeks of release and several new clients requesting more information. The Teabag Collection continues to gain traction online, generating priceless PR.