Cannes Lions
LEO BURNETT, Bangkok / NETFLIX / 2022
Overview
Entries
Credits
Execution
Opening scene, we see the bad guy from the series is talking directly to the audience, and he knows that the audiences have already watched the trailer. Then, he threatened the viewers that if they don’t want to get killed like the victim in the clip, don’t watch “Bangkok Breaking” (behind the villain, there is a guy being pushed down from a higher floor and died in front of the camera). Then he smashed the camera and laughed crazily. Then ending the clip with series name, “Bangkok Breaking”.
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