Cannes Lions

THE TIMES OF INDIA

JWT, Mumbai / BENETT & COLEMAN / 2012

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A DAY IN THE LIFE OF KERALA : A satire that Celebrates the Competitive Spirit of the Modern Malayalee.An authentic news commentary on the state of Kerala today, where Competition breeds Chaos.Like the metaphor of Indian crabs in a can, its always been Malayalee versus Malayalee, Brother versus Brother, Neighbour versus Neighbour, Left Party versus Right Party, Left bank versus Right bank, White Rice versus Brown Rice, Fried Crabs versus Fish Curry, Public Ferry versus Private Houseboat, Chenda Drums versus Kombu Horns, Man's Pulikali (TigerPlay) Versus God's own Kathakali ( Traffic Updates / StoryPlay).The day begins with a political stand off between left party and right party on two boats that crash into each other and soon the river is blocked from left bank to right bank, creating a bottleneck in the backwaters, And hundreds boats lie moored in a crazy traffic jam. Competition breeds Chaos but triggers Innovation, as some locals use the stranded boats as a bridge over the backwaters...It happens only in Kerala.THE SOUNDTRACK IS SATIRICAL POETRY, NARRATED IN THE ORIGINAL MALAYALAM FOLK FORM BY KALABHAVAN MANI, in this revival of the ancient 'Naadan Paatu' folk narrative tradition of Kerala.

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Premature Milestones

JOE PUBLIC TAKE-AWAY ADVERTISING, Amsterdam

Premature Milestones

2018, EMMA CHILDEREN'S HOSPITAL AMC

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