Cannes Lions
TAPROOT INDIA, Mumbai / BENETT & COLEMAN / 2010
Overview
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Credits
Outcome
The movement sparked off a raging debate on friendship and understanding versus a more populist call for vengeance. But today it has:- Music & screen icons on both sides joining the cause- Massive media PR worth over US$ 2.5 million- Commended by governments around the world- Cross-border Business & Trade Convention on the anvil- Over 40 user-generated videos- Over 80,000 Youtube views for the TVC- 150+ blogs and over 15,000 dialogues- 5 large Facebook communities - 12 huge Music Festivals- 4 Poetry and Literature FestivalsThere was renewed hope for Peace
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