According to residential brokerage Luxury Living Chicago Realty, 6600 brand new apartment units were expected to be delivered in Chicago in 2017. More than 90 percent of people looking for their next living situation are searching online first and more than 60 percent are looking on mobile. To create awareness for the work being done in Cook County Hospital’s Neonatal Intensive Care Unit and to invite people to donate funds to help support preemie babies and their families, we created “The Tiniest Listing” - the first listing inside an incubator. The listing allowed people looking for home of their own to book a night for a preemie baby in the Neonatal Intensive Care Unit. The listing was promoted on all major free online rental sites and in the classified section of local newspapers.

Thetiniestlisting.com transformed an incubator in the Neonatal Intensive Care into an online listing that people could book on behalf of a preemie baby. The listing described all the life-saving amenities an incubator provides, helping to create awareness and raise funds for the work done by the Cook County Health and Hospital System. The first listing that can help save a life, the 3.4sqft one bedroom apartment was advertised in the classified section of local newspapers and on major online rental sites, for $4000/night. We shared the listing through local and national PR. We promoted the listing for a month beginning on April 27.

With only $115.44 spent on media, the campaign generated more than 110 million media impressions in its first week. We saw a 1400% increase in donor engagement, and received more donations to the Cook County Health Foundation in one week than the foundation has received all year, making it the third highest grossing month in the history of the foundation.