Cannes Lions

The Towelbag

KOLLE REBBE, Hamburg / STOP THE WATER WHILE USING ME! / 2016

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Overview

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Credits

OVERVIEW

Description

Expanding the product line to home textiles so as to give the brand’s message a broader medium and visibility in everyday use.

Execution

The limited edition STOP THE WATER WHILE USING ME! TOWEL BAG. Whether folded up and carried over your shoulder or spread out on the sand at the beach, the practical bag can be instantly transformed into a towel! Wherever it is used, the innovative 2-in-1 product constantly reminds its user to save water.

Outcome

The limited edition TOWEL BAG quickly sold out via the online store. The brand is planning to relaunch it in summer 2016.

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