Before choosing the place of their next vacation, people seek to know as much as they can about the place they are interested in visiting, and one of the tools they use to do it, is Google Street View.

Implementation:

We distribute these banners in the most relevant digital media for our audience.

Media channels and integration:

We launched the banners with the best of Google Street View technology and enhanced it with DoubleClick, making users interact with their next destination in a virtual way, encouraging the booking click or the purchase of tickets.

Timeline:

The exhibition time was between September 1 and October 1, 2017.

Scale:

The campaign achieved more than 2 million effective interactions.

Results:

We triplicate the interaction in relation to the old banners.

We triplicate the number of visits on latam.com

We capture the attention of the media.

We increased sales by 3% during the exhibition period of the banners.