Cannes Lions

The Turn-off Song

FCB LISBON, Lisbon / BEIERSDORF / 2018

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Barry White. Marvin Gaye. Prince. Julio Iglesias. This extraordinary group of men wrote and sang songs that turned people on. We did the exact opposite: a song written and performed to turn people off. A reminder from Harmony condoms to everybody that wants to avoid AIDS, but not to avoid sex.

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Shortlisted Cannes Lions
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