Spikes Asia
MRM//McCANN TAIWAN, Taipei / WYETH / 2017
Overview
Entries
Credits
Background
Most pregnant mothers know the importance of prenatal education. But they don’t know the fetus’s brain is already blossoming. Wyeth aimed to let mothers prioritize the baby’s brain development.
Execution
Within half year, 35 live experiences were held in mothering classrooms all around Taiwan. These unborn creations spread among mothers' social groups through Facebook and Instagram.
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