Spikes Asia

The Unborn Genius

MRM//McCANN TAIWAN, Taipei / WYETH / 2017

Case Film
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Overview

Entries

Credits

OVERVIEW

Background

Most pregnant mothers know the importance of prenatal education. But they don’t know the fetus’s brain is already blossoming. Wyeth aimed to let mothers prioritize the baby’s brain development.

Execution

Within half year, 35 live experiences were held in mothering classrooms all around Taiwan. These unborn creations spread among mothers' social groups through Facebook and Instagram.

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