On an average day the New Zealand Herald home page experiences around 928,000 page impressions and has the country’s most popular home button.

(Source: Adobe DAx, domestic desktop traffic, February 2017).

Trade Me, is the country’s most viewed real estate website.

Herald Homes magazine is Auckland’s most real property magazine.

Sometimes the only way to understand something is to experience it.

We plunged thousands into homelessness in the most unexpected ways.

On September 27th 2016 anyone who visited the New Zealand Herald and clicked on the home button was unexpectedly diverted to an unplanned 'home'.

In one click, users were detoured inside real stories of people living in cars, garages and couch surfing.

Trade Me website followed shortly after, unexpectedly diverting thousands to a tour inside a real car being called 'home'.

Herald Homes magazine followed, interrupting home buyers with an unexpected tour of a car.

In the real world home buyers were also taken on a physical detour when a different type of open home appeared.

The campaign message reached over 1/4 of the New Zealand population and exceeded donations goals for The Salvation Army.

The campaign message reached over ¼ of the New Zealand population.

Donations exceeded the goal.

650 Kiwis gave up their homes to raise money.

Traffic to the Salvation website hit a record high.