The idea consists in creating a vending machine that allows us to “tele-transport” people so that everyone can experience the party at Ushuaïa Ibiza as if they were really there.

We built an interactive vending machine which, when opened, allowed people entry into an immersive facility that had a 360º projection and connected London with Ushuaïa Ibiza (Spain) in streaming. The vending machine was set up in The Old Truman Brewery, Brick Lane, London, on August 29. The scale was international.

We publicised the party at Ushuaïa Ibiza in other countries where our target is found and increase the bookings on the hotel.

We let people know about the agreement between Coca-Cola and Ushuaïa.

Anticipated views: 127,382 Real views: 426,000 Result: +234%

Cost per anticipated view: 0.06% Cost per real view: 0.04% Result: -37%

Ratio of anticipated views: 17%VTR bench. Ratio of real views: 37% VTR real. Result: +116%

YOUTUBE Coca-Cola

426000 views.

FACEBOOK Coca-Cola

2,7 MM impressions.

Average CTR: 1,9% vs 1% Bench market y 1,5% Coca-Cola Facebook 2015

USHUAIA FACEBOOK

Reached the best results of a Social Media Campaign.

178578 views.

15000 interactions.