AP Thailand is able to gain more market share in the property development business from other well-established property companies with the increase of annual revenue by 169% and annual profits by 85%, compared to the previous year. Moreover, AP Thailand’s stock price increased by 3% while the overall property development business is not performing so well. Consumers also recognize AP Thailand as the brand that can innovatively utilize any spaces to their maximized capacities, which differentiates its branding positioning from other property development companies, since more and more new homes and condominiums are built, making land and property values inflate, respectively causing condominiums to become smaller.