Spikes Asia

The Unwritten Stories

ASIATIC MARKETING COMMUNICATION LTD., Dhaka / BIDYANONDO PUBLICATION / 2024

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Overview

Entries

Credits

Overview

Background

Situation:

24% of Bangladesh’s population can’t read or write. But there are marvelous storytellers among them who share stories by orally. These stories are deeply rooted into our culture. When these people pass away, not only the stories but a part of our culture continues to be lost. also, Several educated writers plagiarize, steal, and claim these stories as their own because they rarely find publication.The original storytellers receive no credit, payment, or acknowledgement in return.

Brief:

Bidyanondo Foundation aims to inspire and increase compassion to aid the disadvantaged in Bangladesh.

Being part of the foundation, Bidyanondo Publication has always provided opportunities to young unpublished authors. But this year they wanted to showcase people who weren't even supposed to write stories.

Objective:

The objectives were to provide preserve stories that are being lost, create a platform for storytellers who can't write, and showcase new stories to readers.

Outcome

Due respect, renumeration, and credit was provided to the original storytellers.

A platform was created to annually publish stories of those who can't write.

Stories and parts of Bangladesh's culture continues to be preserved.

Immense popularity across social media.

Covered by most national media outlets.

500 stories collected from all over the country.

Books stocked out in 2 days.

11,005 copies sold.

Post reached 14,543,289 people

Engage 787,959 people on facebook

PR Value 100,000 USD

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