Cannes Lions

THE VALUE OF EXPERIENCE

VCCP, Madrid / CORTE INGLES / 2014

Awards:

1 Bronze Cannes Lions
Case Film
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Overview

Entries

Credits

OVERVIEW

Description

As "THE BEST ADVICE COMES FROM EXPERIENCE", we decided to make our insurance advisors face the risks covered by the products they sell, because “just who have lived the risks covered by the insurance they sell can give the best advice”.

In the film, Pedro Loma, insurance advisor of El Corte Inglés Seguros has a car crash.

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