Cannes Lions

The Vaseline® Healing Project

UNILEVER, Englewood Cliffs / UNILEVER / 2017

Film
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Description

Kids are playing football barefoot in a township. A woman is refereeing. "They call me Coach, but really I am a nurse." Cut to Coach in uniform, preparing a bed and treating a patient.

Coach shares the health issue in her community. "Many kids here have HIV. They get a lot of skin problems" - shots of the kids during the game. "I see it all the time. They get worse when they’re not treated." Cut to Coach assessing a boys arm: "You must never take your skin for granted."

"That's why this training is important to me." You see Coach learning with other medical professionals at a training event in South Africa. The stats showing the importance of dermatological care follows.

Cut to Coach sharing her perspective. “When you’re a nurse your life is about helping other people. The more you can help, the better your life is.”

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