Christmas is, unequivocally, the season for sharing.

But over the years it also has become the season for Maurice Lévy’s wishes: the now highly anticipated digital greetings of Publicis Groupe’s CEO.

So, this year, to make Christmas even more enchanting for the 60,000 employees of the group, we decided to merge these two elements by creating the first seasonal corporate message with a charitable purpose.

THE VERY GOOD WISHES!

We turned Maurice Lévy’s office into a funfair claw game for the benefit of the Make a Wish Foundation.

The task was simple: pick up as many objects as possible during the time of the video to help Mr Lévy wrap up presents for the Make A Wish kids.

As they played the game, people soon discovered that, among other surprises, they could grab everything in the office… including Mr Lévy!

Every year, Maurice Lévy addresses his seasonal greetings to the group’s employees through an innovative Youtube video.

This year, employees were invited to synchronise their mobiles with their desktops to control a funfair claw game to grab furry lions in Mr Lévy’s office.

To spread the word, we invited employees to share the presents they had caught on social media. Since furry lions are nice for the kids but not necessarily viral, we hid cooler items in M.Lévy office: as they shared the experience, people revealed that he had a fondue-set, and an “English for dummies” book in his office!

In under 10 days, the results surpassed set objectives and beat previous years’ results in many regards:

- 1,619,300 interactions in total: over 5000 times shares of the video on social media, +1760 mentions of #theverygoodwishes on Twitter, +12k impressions generated via @PublicisGroupe, all in one day!

- 03:46 minutes average time spent on the experience (a 2 minute video)

- Over 30k of Maurice Lévy’s objects caught.

- Worldwide media coverage in France, UK, USA, Germany, Italy, Switzerland, Belgium, Spain, South-America, Greece, Asia and Australia (+ 350 clippings).

And above all, a total of 50k€ donated to the Make A Wish Foundation!