We wanted to promote Netflix Japan’s original content “Hibana” in today’s mobile world but people don’t want ads on their smartphone.

So, instead of putting ads on a smartphone, we decided to utilize “another tool” in everyone’s pocket - a handkerchief. we’ve developed and distributed 10 kinds of handkerchief, which were inspired and designed from Hibana’s 10 episodes.

For a week, about 2,000 handkerchieves were distributed at Shibuya station, one of the biggest train stations in the world.

Nearly 200,000 tweets and posts were reached on the social media.

Instead of making ads for a smartphone, we successfully spread the topic of “Hibana”, by making special handkerchieves.

These handkerchieves also wiped out many tears of Hibana viewers.