The first foddtruck menu displayed as a vision test.

Through a public health agenda, Nikon Lenswear imagined a foddtruck using its menu as an acuity test. Customers can get a free burger and its size gets bigger depending on how many ingredients they managed to read on the menu.

And for those who are struggling with their vision, Eyecare Professionals are there to carry a more thorough vision assessment.

In 10 days, the Vision Foodtruck visited 6 major French cities and allowed more than 5 000 people to get their vision tested.