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The Voice of The Forest

PRAGUE BISTRO, Prague / SKODA / 2016

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Case Film
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Case Film
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Overview

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Credits

Overview

Background

Starting 2007, for every car sold ŠKODA AUTO plants one tree.

This year company's CSR programme celebrated more than a half million trees planted. Our goal was to introduce this activity to the public.

We came up with an idea of immersive sound/visual installation.

This installation was developed inhouse at the agency with very limited budget.

Our installation is now part of every suitable ŠKODA AUTO event. Also events such as Design Blok and Prague Design Week are great opportunities to seed an idea about company's CSR.

Execution

We decided to mix various medias to create an immersive visual/sound installation.

First of all we ventured into the spirited Czech mountains to capture the subtle sounds that carry all through the forest. The individual notes ... And composed them into thematic symphonies.

These forest “orchestras” were then streamed using directional sound technology.

In comparison to a traditional speaker, a directional sound speaker passes a high frequency beam of sound just to a certain spot.

Our speaker was then quietly hidden in our “eco-universe” - a giant floating orb created with artificial mosses, stones, leaves, and mushrooms.

Never once obstructing nature.

Once you enter under the installation you are fully immersed into the relaxing sounds of the nature.

While you are occasionally greeted bsy a calm voice telling the story of the ŠKODA CSR programme.

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