We launched "Voice of Voices", a nationwide project which asked for a word from every Italian to fulfill the ambitious task of completing the dictionary. It was a very symbolic gesture, as losing the voice is one of the CONSEQUENECES symptoms a patient of ALS suffers from. But it was very useful too, as to donate a word they had to download the 2€ app previously.

The campaign was published throughout a social experiment, an online video hosted by Youtube and Nemo's Facebook. Where showed in it the importance of a single word, and we eventually invited the audience to download the app. At the same time, we launched a website which was the core of the project, as it contained all the words that were being donated, so you could not only listen to the one you had donated, but also to perceive how the universe of words was evolving.

An audio file with more than 3000 different words.

More than 500.000 total views in the first week without any media investment.

More than 100 million organic impressions.

75 million euros earned media.

Free National coverage in all media. TV, Radio, and online press.

Ranked the most downloaded app in Italy.