Cannes Lions

THE WAG

TRY/APT ADVERTISING AGENCY, Oslo / NORSK TIPPING / 2013

Case Film

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If you win the lottery it doesn't necessarily mean that your husband turns into the man of your dreams. He still wants to watch the match on a Saturday, he still doesn't remember to do his part of the housework, and all the nagging in the world still doesn't make him listen.

But - what if you had the money to pay off someone you just KNOW would get through to him?

In this ad for the Norwegian Lotto the wife gets the football commentator to do the nagging for her. That will probably make him fold the laundry, stop eating peanuts all the time and get it into his thick skull that she doesn't like it when he squeezes her breast.

Money well spent. Lotto-millionaires are not like ordinary millionaires.

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